TYPOTECTURE CONFERENCE
A design concept for a conference dedicated to graphic artists who specialize in all things type.
Identity System
Print Design
Type Setting
Does Type Have Boundaries?
Typotecture is a conference that took place in London, England. Its focus was to discuss how architecture and typography intertwine—specifically in a museum setting. Typography is essential to the success of any exhibition. Oftentimes, type is able to come alive in a museum whether it’s featured on a display wall, or as a small caption under a piece of art.
Throughout this project, I viewed type in a three dimensional sense. How would type look if it took on the role of building blocks, walls, and hallways? What similarities do type and architecture have? One that I noticed was the fact that both require multiple elements to work together to form one final creation. For example, you must put letters together to form a word and you have to put words together to form an idea. With architecture, you must put hardware, wood, cement, and other building materials together to form the final building. Typography can be transformed into anything if you give it the chance to.
Agenda Book
“words have meaning,
and type has spirit”
—Paula Scher
Promotional Materials
Fonts
Gopher
reverse contrast | geometric font
Avenir
an organic interpretation of geometric fonts | designed with human nature in mind
Inspiration
The Met & MAXXI Museums
During my study abroad experience, I visited many museums around Italy- ranging from modern art museums, to churches built centuries ago. One thing they all had in common- beautiful shapes, angels, and dimensional space.
Exposure to thousands of years of architectural history, allowed me to view typography in a three dimensional form.
Paula Scher Graphic Designer
An American graphic designer and painter who has significant prominence in the design world. She sees typography as a living organism, something we can interact with everyday.
Typography is an art form that goes unnoticed by many, as successful type design allows viewers to engage in something, without being aware of the letterforms themselves.
Bjarke Ingels Architect
A Danish architect, who specializes in creating housing complexes. His work is very geometric and bold, yet finds its balance with nature. Designed with the surrounding environment and the human experience in mind, his work closely reflects the ideology behind this project.
Letterforms take on the form of architectural pieces, designed to emulate hallways- such as in the book. Ingel’s work inspired me to create a brief that blends the physicality of building materials, with the spirit of type.