Applied Fluid Power Portfolio — JESSIE WRONKOVICH

APPLIED FLUID POWER

A collection of marketing material for Applied Fluid Power®.

Brand Identity

Web Design

Digital Marketing

A leader within the innovative technology solutions industry. They design, develop and deliver fluid power solutions that optimize operations and keep industry running efficiently.

LinkedIn

A collection of social posts created for the digital marketing team. Since the introduction of new writing styles, infographics, and animation the company’s social media engagement on LinkedIn has gone up. Between January 2023 and January 2024, our engagement rate has gone up 66.25%.

LinkedIn posts made prior to the digital marketing team’s new social media strategy. There were no predefined textures, fonts, vector styles, and other graphic elements at this time, which created inconsistency in the brand’s visual identity.

Marketing Collateral

A document highlighting the digital marketing team’s recent projects.

Highlighting elements of the proposed brand refresh- color scheme, font pairing, textural backgrounds, and image styles.

Photography

Photos from a subsidiary site visit.

Website Refresh

Concepts

The current website lacks a clear hierarchy structure, basic UX/UI practices, SEO implementation, and appealing design. My team and I are in the process of improving the site’s navigation bar to better improve user experience. In addition, we are implementing a strategic SEO process, which will not only impact site visibility, but also accessibility (i.e. screen readers who utilize ARIA tags, proper heading structures, labels, etc).

The design showcases the possibility of further developing the Applied Fluid Power color scheme from purple, teal, and gray, to a rich navy blue, teal, gray, and accent of green. The utilization of a more robust color scheme will allow the company to successfully implement the master brand/sub brand structure, and to create a cohesive brand identity.

Current Website

The current website lacks a clear hierarchy structure, basic UX/UI practices, SEO implementation, and appealing design. The site is not responsive, contains lackluster photography, and is overall, outdated.