FCX Performance Rebranding

FCX Performance is a nationally known process flow control company that provides technical expertise, products, and services to a wide range of industries and markets.

brand identity

logo design

web design

Logo

As the graphic design lead, I collaborated with a trusted partner to develop a new logo, merging my company insight with their branding expertise. I supplied historical company data, logo significance, competitor analysis research, and comments provided by the leadership team.

Together, we crafted a sleek logo featuring interconnecting lines resembling pipes, signifying precision and efficiency. Vibrant red and orange hues portray energy, reflecting the company's pursuit of excellence. Our bold, vibrant logo captures the essence of the company—a forward-thinking industrial leader, driven by passion and powered by energy.

Color Palette

Red and orange are both vibrant and energetic colors, each resembling power and energy. The pair is balanced with a deep navy blue which offers a sense of intelligence, trustworthiness, and stability.

Combining these colors reflects a dynamic blend of innovation, progress, and knowledge—capturing the essence of FCX Performance.

HEX
#be1e2d
CMYK
0, 84, 76, 25
RGB
190, 30, 45

HEX
#f8941d
CMYK
0, 40, 88, 3
RGB
248, 148, 29

Secondary Colors

These colors can be used to create emphasis and interest; however, they should never overpower or replace the corporate logo colors.

HEX
#0d733c

CMYK
89, 0, 48, 55
RGB
13, 115, 60

HEX
#002240
CMYK
100, 47, 0, 75
RGB
0, 34, 64

HEX
#f7c616
CMYK
0, 20, 91, 3
RGB
247, 198, 22

HEX
#92bb32

CMYK
22, 0, 73, 27
RGB
146, 187, 50

HEX
#0e64c9

CMYK
93, 50, 0, 21
RGB
14, 100, 201

HEX
#35bbb2

CMYK
72, 0, 5, 27
RGB
53, 187, 178

HEX
#6846fc

CMYK
59, 72, 0, 1
RGB
104, 70, 252

HEX
#909ffc

CMYK
43, 37, 0, 1

RGB
144, 159, 252

Typography

New Science Bold Extended

New Science is the typeface that is used for headings. This font is bold and geometric, which reflects strength and modernity—two key qualities within the overall branding strategy.

Open Sans

Open Sans is the typeface that is used for body copy.
This font is known for its clean and modern appearance.
Open Sans ensures that our content remains accessible and engaging, making it a reliable choice for our brand.

Imagery

Abstract Imagery

These should be incorporated mindfully, adhering to the brand’s color palette without taking away from the greater message or hero image. It is also important to note that patterns and textures should provide a subtle nod to the products or services we provide. Shown below are several examples of those for reference purposes.

Photography

High-quality photos are essential to maintain a professional image and build trust with our audience. We'll establish a recognizable visual identity through a consistent color palette and editing style. This creates a sense of unity across all platforms and strengthens brand recognition.